Our History

FirstAssist Insurance Services has over two decades of experience as one of the leading providers of specialist white-label insurance solutions. In 2003, FirstAssist became an independent company following a management buyout. This remains to this day with Barclays Private Equity as the majority shareholder.

Since then, we have re-engineered our business to focus on our core strength as a specialist insurance provider. This included the sale of the private medical insurance business and the de-merging of the assistance, counselling and wellbeing part of the business.

By focusing only on our core areas of expertise - travel insurance, protection, budget health, legal protection, small business and licencecover - we are better able to meet our clients' specialist insurance needs.

This has led to significant growth in recent years and we are reinforcing our position as a key player in our chosen markets. Today, we work with a number of leading banks, insurers and other financial services institutions, retailers, affinity organisations, motoring associations, intermediaries and other major brands.

But we do not rest on our laurels - we will continue to work hard to change the face of white-label insurance for the benefits of our clients and their customers.